We think you like hanging out in nature, that you make conscious choices and that you dislike compromise. That's why we deliver directly to you. Without expensive retailers with warehouses and physical stores. Instead, more money on materials, quality and those who sew your clothes. In this way, a better chance for the garment to be liked by you. And to be able to live a long time with you. That's what we think.

The challenges of the clothing industry are fortunately quite well known today. Large resource consumption and large climate footprint at the same time as consumption increases. Not particularly sustainable, in other words. On the other hand, a lot of positive things are happening. Not least among consumers and suppliers in outdoor. Our world. We are extremely humbled by the complex challenges but want to
over time be involved in driving the development.