THAT'S HOW WE THINK.

You like the outdoors, you make conscious choices and you dislike compromise. Together with you, we want to develop outdoor clothing for you and your outdoor life. Luxurious clothes with feel, function and quality that you like. Designed and produced in a way that you can stand for.

You want to make a good deal at the same time. That's why we deliver directly to you. Without middlemen and expensive shops. Instead, we can invest more in the fabric, the details and the people who sew the clothes. It provides lavish outdoor clothing that you can stand for. Without them costing you the shirt.

Fritjof Henmark - founder