Blog
That we like merino wool is probably nothing new . For us, this fiber is often the absolute most functional when we talk outdoor clothing. It insulates against both heat and cold. It warms when it is damp. It is...
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Our store at Trädgårdsgatan 16 in Norrköping has actually previously been a gallery, and what could be better then organizing a photo exhibition in the store. For an outdoor shop, it also feels obvious to invest in an exhibition of...
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Downhill skiing on grass? It might sound a little crazy, but it's actually nothing new. For almost a hundred years, people have hurled themselves down snow-free slopes with wheels underfoot. And who knows, maybe it's the future of downhill skiing...
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Every year, all fourth graders in Norrköping/Söderköping are invited to Yxbacken, where they can ride both cross-country and downhill free of charge. During the 6 days, the facility is visited by around 2000 students and for many it is their...
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The contrast is striking. It's a really rough autumn day at home in Norrköping, but on the screen we see Anders, wearing a T-shirt, hanging out at an outdoor cafe in sunny Dallas. Having just returned from Iceland to the...
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