Estimated Retail Price - U Merino Fisherman Beanie
The manufacturing and sale of clothing occur in several stages, and naturally, the price increases at each stage. If we, as a clothing brand, sell larger batches of clothes to traditional retailers, who in turn are responsible for selling to you as the end customer, the price naturally increases here as well. We sell our clothes online in our webshop or through other digital marketplaces and always deliver directly to you without intermediaries.
By skipping the final retail stage, we can offer higher quality clothing with a lower climate footprint at a better price. Often, the price at Henmark is 30-50% lower than for an equivalent product sold in traditional stores.
Below you can see two tables showing the estimated traditional retail price and the calculation of the price when you buy directly from Henmark.
Estimated price in traditional retail store
| Materials and manufacturing | 136 SEK |
| Shipping and fees | 5 SEK |
| Cost of finished product | 141 SEK |
| Price markup from Henmark to store* | 141 SEK |
| Estimated store markup | 188 SEK |
| VAT | 118 SEK |
| Estimated price to you in traditional store | 588 SEK |
Price directly from Henmark
| Materials and manufacturing | 136 SEK |
| Shipping and fees | 5 SEK |
| Cost of finished product | 141 SEK |
| Price markup from Henmark to you as a customer* | 139 SEK |
| Price excl. VAT | 280 SEK |
| VAT | 70 SEK |
| Price to you directly from Henmark | 350 SEK |
*As you can see, we have a higher price markup when selling directly to you compared to selling larger batches of clothes to traditional stores, which in turn are responsible for sales to the end customer. This is because we take over the responsibility and costs from the store for various functions required when selling to the end consumer, e.g., warehouse logistics, home delivery, exchanges, returns, and staff for administration and customer support. The final price to you as a customer is still significantly lower compared to prices in traditional stores.
You can find more information about how we set our prices and what you pay for on this page.