Estimated retail price - M Merino Tencel T

 

The manufacturing and sale of clothing occur in several stages, and of course, the price increases at each stage. If we, as a clothing brand, sell larger quantities of clothing to traditional retailers, who in turn are responsible for selling to you as the end customer, the price will naturally also increase here. We sell our clothing online in our webshop or through other digital marketplaces and always deliver directly to you without intermediaries.

By skipping the final retail stage, we can offer clothing of higher quality and with a lower climate footprint at a better price. Often, the price at Henmark is 30-50% lower than for a comparable product sold in traditional stores.

Below are two tables showing the estimated traditional retail price and the calculation of the price when you buy directly from Henmark.

Estimated price in traditional retail stores

Materials and manufacturing	SEK 245
Shipping and fees	SEK 10
Cost of finished product	SEK 255
Price markup from Henmark to store*	SEK 255
Estimated store markup	SEK 340
VAT	SEK 213
Estimated price to you in traditional retail stores	SEK 1063

Price directly from Henmark

Materials and manufacturing	SEK 245
Shipping and fees	SEK 10
Cost of finished product	SEK 255
Price markup from Henmark to you as customer*	SEK 305
Price excl. VAT	SEK 560
VAT	SEK 140
Price to you directly from Henmark	SEK 700

 

*As you can see, we have a higher markup when we sell directly to you compared to if we were to sell larger quantities of clothing to traditional stores, which in turn are responsible for selling to the end customer. This is because we take over the responsibility and costs from the store for various functions required for sales to the end consumer, e.g., warehouse logistics, home delivery, exchanges, returns, and staff for administration and customer support. The final price for you as a customer is still significantly lower compared to prices in traditional stores.

You can find more information about how we set our prices and what you pay for on this page.