Estimated Retail Price U Merino Tencel Neck Gaiter
The manufacturing and sale of clothing takes place in several stages, with the price naturally increasing at each stage. If we, as a clothing brand, sell larger batches of clothes to traditional retailers, who in turn are responsible for sales to you as the end customer, the price will naturally also increase here. We sell our clothes online in our webshop or via other digital marketplaces and always deliver directly to you without intermediaries.
By skipping the final retail stage, we can offer higher quality clothing with a lower climate footprint at a better price. Often, the price at Henmark is 30‑50% lower than for a similar product sold in traditional stores.
Below you can see two tables showing the estimated traditional retail price and the price calculation when you buy directly from Henmark.
Estimated price in traditional store
| Material and manufacturing | 89 SEK |
| Shipping and fees | 5 SEK |
| Cost of finished product | 94 SEK |
| Price markup from Henmark to store* | 94 SEK |
| Estimated store markup | 125 SEK |
| VAT | 78 SEK |
| Estimated price to you in traditional store | 392 SEK |
Price directly from Henmark
| Material and manufacturing | 89 SEK |
| Shipping and fees | 5 SEK |
| Cost of finished product | 94 SEK |
| Price markup from Henmark to you as a customer* | 146 SEK |
| Price excl. VAT | 240 SEK |
| VAT | 60 SEK |
| Price to you directly from Henmark | 300 SEK |
*As can be seen, we have a higher markup when we sell directly to you compared to if we were to sell larger batches of clothes to traditional stores, who in turn are responsible for sales to the end customer. This is because we take over the responsibility and costs from the store for various functions required for sales to the end consumer, e.g., warehouse logistics, home delivery, exchanges, returns, and staff for administration and customer support. The final price to you as a customer is still significantly lower compared to prices in traditional stores.
You can find more information about how we set our prices and what you pay for on this page.