Estimated Retail Price - W Full Merino FZ Sweater

The manufacturing and sale of clothes involves several stages, with the price increasing at each stage. If we, as a clothing brand, sell larger batches of clothes to traditional retailers, who in turn are responsible for sales to you as the end customer, the price also increases here. We sell our clothes online in our webshop or via other digital marketplaces and always deliver directly to you without intermediaries.

By skipping the final retail stage, we can offer clothes of higher quality and lower climate footprint at a better price. Often, the price at Henmark is 30-50% lower than for an equivalent product sold in traditional stores.

Below you will see two tables showing the estimated traditional retail price and the price calculation when you buy directly from Henmark.

Estimated price in a traditional store
Materials and manufacturing SEK 607
Shipping and fees SEK 17
Cost of finished product SEK 624
Price markup from Henmark to store* SEK 624
Estimated store markup SEK 832
VAT SEK 520
Estimated price to you in a traditional store SEK 2600
Price directly from Henmark
Materials and manufacturing SEK 607
Shipping and fees SEK 17
Cost of finished product SEK 624
Price markup from Henmark to you as a customer* SEK 816
Price excl. VAT SEK 1440
VAT SEK 360
Price to you directly from Henmark SEK 1800

*As you can see, we have a higher price markup when we sell directly to you compared to if we were to sell larger batches of clothes to traditional stores, who in turn are responsible for sales to the end customer. This is because we take over responsibility and costs from the store for various functions required when selling to the end consumer, e.g., warehouse logistics, home delivery, exchanges, returns, and staff for administration and customer support. The final price to you as a customer is still significantly lower compared to prices in traditional stores.

You can find more information about how we set our prices and what you are paying for on this page.