Estimated retail price W Merino Tencel T

 

The manufacturing and sale of clothing takes place in several stages, with the price increasing at each stage. If we, as a clothing brand, sell larger batches of clothing to traditional retailers, who in turn are responsible for sales to you as the end customer, then the price naturally also increases here. We sell our clothes online in our webshop or via other digital marketplaces and always deliver directly to you without intermediaries.

By skipping the final retail stage, we can offer clothes of higher quality and lower climate footprint at a better price. Often, the price at Henmark is 30-50% lower than for an equivalent product sold in traditional stores.

Below you can see two tables showing the estimated traditional retail price and the calculation of the price when you buy directly from Henmark.

Estimated price in traditional store

Material and manufacturing	220 kr
Shipping and fees	10 kr
Cost of finished product	230 kr
Mark-up from Henmark to store*	230 kr
Estimated mark-up by store	307 kr
VAT	192 kr
Estimated price to you in traditional store	959 kr

Price directly from Henmark

Material and manufacturing	220 kr
Shipping and fees	10 kr
Cost of finished product	230 kr
Mark-up from Henmark to you as a customer*	330 kr
Price excluding VAT	560 kr
VAT	140 kr
Price to you directly from Henmark	700 kr

 

*As you can see, we have a higher mark-up when we sell directly to you compared to if we were to sell larger batches of clothes to traditional stores that are in turn responsible for sales to the end customer. This is because we take over responsibility and costs from the store for various functions required for sales to the end consumer, e.g., warehouse logistics, home delivery, exchanges, returns, and staff for administration and customer support. The final price to you as a customer is still significantly lower compared to prices in traditional stores.

You can find more information about how we set our prices and what you pay for on this page.