U MERINO FISHERMAN BEANIE

100% CLIMAYARN® which consists of 60% fully traceable Nativa® merino wool
(20.5 micron) and 40% Polycolon® (Polypropylene).

Logo badge: 60% apple peel, 40% polyurethane.

• Merino wool clothes look after themselves quite well and should not be washed very often. The merino wool makes them resistant to odors, stains and wrinkles in a natural way. Hanging the clothes out on the clothesline is often enough to get them fresh again.
• When washing becomes necessary, use a wool program at a maximum of 30°C or 40°C (see washing advice) and detergent intended for wool.
• If there is no wool programme, use cold water or washing programs with low spins.
• After washing, gently stretch the garment when wet and then let it dry flat, preferably on a towel.
• Remember to never hang a wet merino garment on a hanger, as it will lose its shape.
• Do not use fabric softener/fabric softener, it is neither good for the clothes nor the environment. Fabric softener acts as a softener by causing small plastic particles to settle on the surface of the fabric, which can make the fibers in the garment weaker and have a shortened lifespan. The softening agents are also difficult to break down in nature.
• However, please use environmentally certified detergents and be careful with the dosage.
• Close zippers, Velcro and buttons before washing.
• You must not tumble dry the garment.
• Avoid ironing the garment, but if you have to, do it on a low heat.

The manufacture and sale of clothing takes place in several stages where, of course, the price increases at each stage. If we as a clothing brand sell larger batches of clothing to traditional retailers, who in turn are responsible for the sale to you as the end customer, then of course the price also increases here. We sell our clothes online in our webshop or via other digital marketplaces and always deliver directly to you without intermediaries.

By skipping the last store step, we can offer clothes of higher quality and lower climate footprint at a better price. The price at Henmark is often 30-50% lower than for the corresponding product sold in traditional stores.

Below you see two tables that show the estimate of the traditional store price as well as the calculation of the price when you buy directly from Henmark.

Estimated price in traditional store

Material and manufacturing	SEK 136
Shipping and charges	SEK 5
Cost of finished product	SEK 141
Price markup from Henmark to store*	SEK 141
Estimated markup by store	SEK 188
VAT	SEK 118
Estimated price to you in traditional store	SEK 588

Price directly from Henmark

Material and manufacturing	SEK 136
Shipping and charges	SEK 5
Cost of finished product	SEK 141
Price markup from Henmark to you as a customer*	SEK 179
Price excl. VAT	SEK 320
VAT	SEK 80
Price to you directly from Henmark	SEK 400

*As can be seen, we have a higher price markup when we sell directly to you compared to if we were to sell larger lots of clothing to traditional stores which in turn are responsible for the sale to the end customer. This is because we take over responsibility and costs from the store for various functions required when selling to the end consumer, e.g. warehouse logistics, home delivery, exchanges, returns and staff for administration and customer support. The final price for you as a customer will still be significantly lower compared to prices in traditional stores.

You will find more information about how we set our prices and what you pay for on this page .