The manufacture and sale of clothing takes place in several stages where, of course, the price increases at each stage. If we as a clothing brand sell larger batches of clothing to traditional retailers, who in turn are responsible for the sale to you as the end customer, then of course the price also increases here. We sell our clothes online in our webshop or via other digital marketplaces and always deliver directly to you without intermediaries.
By skipping the last store step, we can offer clothes of higher quality and lower climate footprint at a better price. The price at Henmark is often 30-50% lower than for the corresponding product sold in traditional stores.
Below you see two tables that show the estimate of the traditional store price as well as the calculation of the price when you buy directly from Henmark.
Estimated price in traditional store
| Material and manufacturing |
SEK 80 |
| Shipping and charges |
SEK 20 |
| Cost of finished product |
100 SEK |
| Price markup from Henmark to store* |
100 SEK |
| Estimated markup by store |
SEK 133 |
| VAT |
SEK 83 |
| Estimated price to you in traditional store |
SEK 417 |
Price directly from Henmark
| Material and manufacturing |
SEK 80 |
| Shipping and charges |
SEK 20 |
| Cost of finished product |
100 SEK |
| Price markup from Henmark to you as a customer* |
SEK 140 |
| Price excl. VAT |
SEK 240 |
| VAT |
SEK 60 |
| Price to you directly from Henmark |
SEK 300 |
*As can be seen, we have a higher price markup when we sell directly to you compared to if we were to sell larger lots of clothing to traditional stores which in turn are responsible for the sale to the end customer. This is because we take over responsibility and costs from the store for various functions required when selling to the end consumer, e.g. warehouse logistics, home delivery, exchanges, returns and staff for administration and customer support. The final price for you as a customer will still be significantly lower compared to prices in traditional stores.
You will find more information about how we set our prices and what you pay for on this page .
