U MERINO FISHERMAN BEANIE

100% CLIMAYARN® which consists of 60% fully traceable Nativa® merino wool
(20.5 micron) and 40% Polycolon® (Polypropylene).

Logo badge: 60% apple peel, 40% polyurethane.

• Merino wool clothes look after themselves quite well and should not be washed very often. The merino wool makes them resistant to odors, stains and wrinkles in a natural way. Hanging the clothes out on the clothesline is often enough to get them fresh again.
• When washing becomes necessary, use a wool program at a maximum of 30°C or 40°C (see washing advice) and detergent intended for wool.
• If there is no wool programme, use cold water or washing programs with low spins.
• After washing, gently stretch the garment when wet and then let it dry flat, preferably on a towel.
• Remember to never hang a wet merino garment on a hanger, as it will lose its shape.
• Do not use fabric softener/fabric softener, it is neither good for the clothes nor the environment. Fabric softener acts as a softener by causing small plastic particles to settle on the surface of the fabric, which can make the fibers in the garment weaker and have a shortened lifespan. The softening agents are also difficult to break down in nature.
• However, please use environmentally certified detergents and be careful with the dosage.
• Close zippers, Velcro and buttons before washing.
• You must not tumble dry the garment.
• Avoid ironing the garment, but if you have to, do it on a low heat.

 

The manufacturing and sale of clothing occur in several stages, and naturally, the price increases at each stage. If we, as a clothing brand, sell larger batches of clothes to traditional retailers, who in turn are responsible for selling to you as the end customer, the price naturally increases here as well. We sell our clothes online in our webshop or through other digital marketplaces and always deliver directly to you without intermediaries.

By skipping the final retail stage, we can offer higher quality clothing with a lower climate footprint at a better price. Often, the price at Henmark is 30-50% lower than for an equivalent product sold in traditional stores.

Below you can see two tables showing the estimated traditional retail price and the calculation of the price when you buy directly from Henmark.

Estimated price in traditional retail store

Materials and manufacturing	136 SEK
Shipping and fees	5 SEK
Cost of finished product	141 SEK
Price markup from Henmark to store*	141 SEK
Estimated store markup	188 SEK
VAT	118 SEK
Estimated price to you in traditional store	588 SEK

Price directly from Henmark

Materials and manufacturing	136 SEK
Shipping and fees	5 SEK
Cost of finished product	141 SEK
Price markup from Henmark to you as a customer*	139 SEK
Price excl. VAT	280 SEK
VAT	70 SEK
Price to you directly from Henmark	350 SEK

 

*As you can see, we have a higher price markup when selling directly to you compared to selling larger batches of clothes to traditional stores, which in turn are responsible for sales to the end customer. This is because we take over the responsibility and costs from the store for various functions required when selling to the end consumer, e.g., warehouse logistics, home delivery, exchanges, returns, and staff for administration and customer support. The final price to you as a customer is still significantly lower compared to prices in traditional stores.

You can find more information about how we set our prices and what you pay for on this page.